Kripy

The Frame Has Stayed The Same

Percolate:

To that end, it’s no wonder that content remains the largest cost center and challenge for marketers: As the technology has evolved, the frame’s stayed the same. Instead of focusing on the medium and unique needs of social, we, as an industry, saw a photo on a Facebook page and assumed it was a print ad and should be produced the same way.

These kids have built a way super-smart platform.