Minecraft creator Markus Persson in a New Yorker piece:
"The money is a strange one," he says. "I'm slowly getting used to it, but it's a Swedish trait that we're not supposed to be proud of what we've done. We're supposed to be modest. So at first, I had a really hard time spending any of the profits. Also, what if the game stopped selling? But after a while, I thought about all of the things I'd wanted to do before I had money. So I introduced a rule: I'm allowed to spend half of anything I make. That way I will never be broke. Even if I spend extravagant amounts of money, I will still have extravagant amounts of money."
No middleman is the new middleman.