Kripy

Social Not Works

What if we all realized that social networks are a societal good (at least as good as a local alt weekly) but not necessarily good businesses? We're all desperately hoping that Twitter or Facebook or Tumblr will figure out the secret ingredient that turns a large-scale community of free members into a cash machine. What if we're all just waiting for the impossible? Like a business that turns water into gold?

You scale, you fail.