Mark Pollard drops seven tips on making better online content:
Making money from blogging … no, making enough money from blogging so that you don't have to work is increasingly something that many people are contemplating. Unfortunately, if you're staring into the information well, picking up tips that used to work for people when the web was less competitive, when it was easier to get Google's attention, when all those search-happy URLs were available, then you're going to risk putting a lot of effort in for very little gain.
I've always been a firm believer in his first point: make it to learn it. If you don't understand how it works, or you've never built it yourself, how are you going to make it better?