Sharing Is Caring

Paloma M. Vazquez, in PSFK:

We're all in the business of garnering support for our ideas – whether they're shared via social media, or shared within our diverse tribes (the office, school, our industry, etc.). A sense for the reasons for why we as humans get behind an idea and encourage others to do the same helps us understand what is likelier to get us recognized and extended – as both brand builders and individuals.