I wrote this back in June 2010 when Season Of Sneakers first launched. It still is one of my favourite content ideas of 2010 and holds true today. More like this please.
Ford "Fucking" Davis Media Conglomerate Group (FFDMCG) - whose custom web assets include the highly controversial "Pull Out Bros" alongside daily musings "blog" Ford Davis - has just launched their latest title, a joint venture with JTL LLC.
The question and answer/fashion hybrid "blog", JTL'S Season of Sneakers, is seen as a grab at the burgeoning Q&A market…
"We've spent a six dollar figure in R&D and Johnny was an unlikely choice" says FFDMCG chief Ford Davis. "But in the end the data and research rang true: the world is finally ready for the meme that is JTL". When questioned on likely revenue streams Ford was tight-lipped, only to imply that a private webcam pay-on-demand service is in the works. That and "we'll sell the front windscreen for the right price".
Early reports are bullish with the site doing over 60 million unique browsers in the first few days, only second in traffic, in Australia, to Facebook. "The combination sinkhole party and South American "blogger outreach" was a great strategy in getting it JTL'S Season of Sneakers in front of the target eyeballs", said Ford Davis from his condo in Guatemala City, "now comes the tough task of ensuring we keep the content fresh and JTL relevant".
The writer was flown 1st class to Guatemala for this interview and stayed in the presidential suite at the Westin Camino Real Guatemala City courtesy of FFDMC and JTL LLC.