But I'd argue that's one of the biggest problems that has plagued the software industry. We've all built stuff for ourselves, even though the vast majority of software users aren't like us.
We're the ones who made computers so hard to use. And we've done it by catering to power users - by building software for people like us instead of for people who don't know and don't care about all the geeky little details.
Programmers have ruined it for everybody.