Pitchfork Grows Up

Jon Caramanica, in The New York Times:

All empires have their insurgents, and in its early years Pitchfork was supposed to be the insurgency, pushing back against mainstream music magazines with committed and sometimes idiosyncratic coverage of independent music. Founded in 1995 by Ryan Schreiber as a small Web site, it's now the most prominent brand in online music journalism - averaging 30 million page views a month - widely believed to have the power to pluck a band from obscurity and thrust it into the indie consciousness, and to push it out just as quickly.

Includes a plug for their music blog aggregator, Altered Zones, and the lovely Pitchfork Reviews Reviews, which as the title dictates are reviews of Pitchfork reviews.