Metallica Bargains

Laura June, in search of the origin of a Metallica meme, on The Verge:

So, in 2008, when an image of Hetfield and Trujillo shopping at Armani appeared online, it was the perfect moment, the right mixture of timing, world events, and the newly-born viral meme, which combined to produce one of my favorite internet things ever. This band was the best available – and maybe most deserving – target for the internet's nascent and growing ability to cleverly and succinctly make fun of something.