Facebook Ads: For And Against

Erik Larson argues against, invents a word in “booklicant”, and asks for a refund:

I understand the frustration of certain folks about the commercialization of Twitter, Facebook, Tumblr, and a host of other services. I understand the frustration over the increasing lock down of the APIs and the control these platforms are exercising on their ecosystems. I would encourage folks to compete with them to keep the web, the mobile web, and the Internet free and open. But I would not encourage those same folks to build paid services. I think their goals will be undermined by that choice.

Brendan Irvine-Broque argues for, doesn’t really spend that much money, and sells a bunch of vinyl:

At the end of the day, hundreds of happy customers later, I counted $10,000 in cash (and some payments accepted via Square – yes, I’m reporting the income, IRS). Over 3000 records sold in one afternoon. The majority of my customers came from Facebook Ads, so what is the calculated ROI, 2000%? 3000%? You do the math.

This is the second Facebook Ads bashing piece I’ve read in the last couple of weeks and the first article with a positive result. Irvine-Broque’s ads were hyperlocal – something that may have been able to be achieved on Craigslist (in the US) – with the goods being both cheap and tangible. To put it into context, Pizza Delicious, also with a tangible product, didn’t fare as well.

Is there a lot of noise around Facebook at the moment or am I just paying too much attention?