'Creative Technology'

Igor Clark, on the Wieden + Kennedy blog:

In this way, "creative technology" was born: partly to assuage the accumulating angst of downtrodden developers; partly to enable those developers willing to step up to the creative plate also to step outside the conventional development toolkit; and partly - perhaps most importantly - to spread awareness across the board that where interactive work is concerned, creating involves making; making interactive stuff involves technology; and people can be creative in a range of disciplines, not only blue-sky ideation.

Whatever comes next, that's what I am.