Cinderella Says My Name

Brooks Barnes, in The New York Times, reporting on Disney rolling out wristbands equipped with radio frequency identification for access to rides and purchasing food and merchandise:

MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees. Before, the employee playing Cinderella could say hello only in a general way. Now - if parents opt in - hidden sensors will read MagicBand data, providing information needed for a personalized greeting: "Hi, Angie," the character might say without prompting. "I understand it's your birthday."

Privacy issues and general creepiness aside, this is kind of awesome.