Kripy

Bondi Blue

Stephen Hackett:

There's a rumor that says Jony Ive created Bondi blue by taking a palmful of the bluest Australian ocean water he could find and, after walking several thousands of miles back to his industrial design lab in the dank bowels of the Apple campus with that same palmful of water kept in a state of perfect tranquility by Ives' unnaturally strong equilibrium, he used a machine that had no knobs and no buttons, but a silhouette strongly reminiscent of somehow all of the Dieter Rams-era Braun products, to turn it into a Pantone swatch while Steve Jobs massaged his shoulders.

Less unicorns, more seawater.