Kripy

Agency Life

Marci Ikeler, on why she left advertising behind:

People who work in advertising are scared. Digital is no longer something that you can shrug off – especially now that technological ideas have started winning Cannes Lions. But that fear creates a culture of land grabbing rather than collaboration. When everyone's attention is on digital, doing simple tasks can become highly political. Simply put, people who are afraid for their job security aren't nice.

It's not for everybody.