"As its founders confirm, Twitter 'tells people what they need to know and what they want to know and hopefully not much else'. It's the satnav of the Internet, directing you in the direction you need to go, no maps, no detours, and no arguments over lefts and rights. In an arena which used to depend on hard graft, manic PR machines and heavy spending on advertising and merchandising, platforms such as Twitter are paring the whole process of promotion back to the bare essentials - peer-to-peer recommendation. Like a satnav, such direct marketing might be effective, but I query whether it's as exciting a journey."

Eye Blog