August 19, 2009
Sportsgirl Gets Digital
So Framling and I got our mallrats on yesterday and hit the arcades to source some fresh denim, which invariably led to me lazing around on different pieces of furniture listening to the head banging equivalent of munty beats. (I know these stores need to cater to a certain type of shopper aka 15-year-old girl but I reckon they could up the anti on their music programming). We end up in Sportgirl, standard, and I end up reading their in store magazine, as much out of interest as out of the stylist's pause, and am reminded of their super well produced website which I never got around to spruiking anywhere. (I think) it's rare in Australia to see a retailer get their digital at all, let alone produce a well thought out website that looks slick, ticks all the coding/SEO/analytics boxes, and is looking to build a community/social network on the site. (Although it must be said that they need to lift their game on Twitter. Don't think about. Don't spend months writing a Twitter communication guideline that will get pushed from desk to desk and end up in the recycling bin. Just do it). Read More
July 30, 2009
The Bang Gang Revisited
Captain Yes Yes and I pulled the development of The Bang Gang website off some other chaps because we wanted to do it "our way". Digital snobs we may be, but I have a baseline install that I follow with all my sites. The Bangers and Mash's set up left a lot to be desired - domains all over the place, Google Analytics account not in their name, unclaimed Feedburner feeds, podcast directory and feed a mess - so we put my "Website Boot Camp" into action and cleaned it all up. This is the sort of stuff you don't see, that sits "under the hood", but it makes both migration and handover a breeze. And is just damn professional like. Read More
July 10, 2009
The Modular Agency
The Modular Agency website was the second job that landed on my desk when I arrived full time at Ideas, and it ended up taking the longest to build. Only because we kept pushing it back for more "important" work. The website is a marketing tool pure and simple with no additional inputs or outputs. Just a bunch of DJs and bands, agency contact information, an irregular mailing subscription form, and the obligatory about page. In saying that though it is a lovely looking, classically structured, functional website that does what it's supposed to: provide information on all the artists that the booking agency represents. Built on Wordpress and powered by Donny Dale's very own custom database-fetching machine for display, the website has been built to scale as to allow for the addition of extra functionality down the line when the agency decides to take it to the next level. Read More
October 27, 2008
V Festival 2009
Having said yes to a full time role at Modular, around July 2008, I was pulled straight into a bunch of meetings that were setting the stage for what would be, wait for it, V Festival 2009. I was asked to complete some high level "competitor" analysis and come up with a digital strategy based on a content strategy that had already been devised.
Read More