February 28, 2010
McFancy
February 28, 2010
Bands Brands Booze
"Alcohol brands advertising at music events is nothing new; however, the alcohol brands are now taking this a step further by becoming event organisers, a trend that is having an increasing presence on the Sydney music scene."
The Sydney Morning Herald
The Sydney Morning Herald
November 18, 2009
Video killed the radio star, internet killed the ad-supported music service?
"Advertising was supposed to be music's magic bullet, enabling fans to get the free music they're going to find anyway while contributing at least something to copyright holder coffers. That dream is fading fast. As legitimate sources for free on-demand music dry up, fans will likely head back to file sharing networks, which is bad news for everyone involved in music - except for, perhaps, hard drive manufacturers."
Wired
Wired
November 4, 2009
Buskers used as guerilla marketing bait, both sides come out smelling like roses
"Unilever owns Axe, the personal care line that goes after young men using unusual marketing tactics, like taking over a Hamptons club for a summer. To introduce a leather-scented deodorant called Axe Instinct, Axe sought out about 20 street musicians and college bands in several cities, using Craigslist, MySpace and other Web sites. In exchange for an estimated $1,000, Axe asked the musicians to put up "Axe Instinct" signs, offer free deodorant samples when they play and, a few times a day, sing a ditty "Look Good in Leather" that Axe is using in its commercials. The musicians' stints started in September and run through the end of the year."
The New York Times
The New York Times
September 21, 2009
Marty O’Halloran On Ideas
Risking life, limb, and lawyers I'm going to reproduce, verbatim, some of Marty O'Halloran's thoughts on idea generation and the creative process. It kind of blew me away in that I never thought about building ideas within a framework, let alone a vigorous process.
"I bring people together: the sum of people's contributions equals truly great ideas. Some people believe that a creative environment must be loose and free in order to produce groundbreaking ideas, but I think process and discipline drives brilliant thinking. I believe you should have detailed processes in place to really immerse yourself in a problem or opportunity, looking at all the facts, details and data, almost totally drowning in information. If you put highly creative people through a process like this you generally come out with better ideas. The smaller the group the better". (more...)